Sales don't always have to happen in person–the retail landscape has quickly evolved to include ecommerce as a major player in product and service sales. Many consumers now prefer to shop online over in-store, and so retailers need to adapt or risk falling behind. Online sales events can help attain shoppers' attention and boost sales for your business. In fact, many companies are finding that online sales events can be a great way to reach new customers and boost revenue.
Here are some tips on how to make your online sales event a success:
Choose the right platform.
There are several different platforms you can use to host your event, so it's important to choose one that will fit your needs. If you're looking for a more comprehensive solution that includes features like registration and payment processing, then a dedicated online sales event platform like Marquet might be a good option.
A couple of things to consider when choosing a platform include its ability to handle large numbers of attendees; easy accessibility for users to register, sign in to and attend your event; and how user-friendly the platform is for your marketing and sales team to operate.
Creating a sense of urgency for your event is a great way to boost excitement and anticipation. You can build a sense of urgency by using a countdown timer to your event date, offer limited time deals or packages, or use language such as “limited time” or “limited quantity” in your marketing.
Use social media to your advantage.
Social media is a great way to reach a large audience. By using hashtags, or keywords, you can help people find your event. For example, if you’re hosting an online sales event on Instagram, search for the hashtags #sales and #salesevent and see which ones get the most views and engagement. When posting about your sale on social media make sure to include these keywords in your post so that people searching will be able to find it more easily!
You can also use social media to promote the start date of the sale with posts instructing users on what they need to do in order to receive emails about discounts during the upcoming event. This should be done at least one week before the event .
Finally, let customers know when exactly their chance at getting discounted items expires--maybe even give them an incentive for sharing their purchase with friends by offering them something special if they share within 24 hours after making purchases themselves!
Ask users to sign up for a newsletter or mailing list in exchange for an online shopping event notification.
Email marketing is still a powerful tool for businesses. If you’re not using email marketing to your advantage, then you’re missing out on a lot of potential customers.
The best way to get people to sign up for a mailing list and buy things through an email is by offering them something in exchange for their contact information. This incentive doesn’t have to be anything big or expensive--just enough incentive for them to sign up and provide their information. For example, offer users who sign up to your mailing list a discount off their next purchase. If you put an expiry time on the given discount (ex. The purchase must be made in the next 24 hours), then you also create an urgency to purchase.
Use pop-up windows on your website to announce your shopping event and promote it.
In your website, include a countdown timer in the pop-up window, which will encourage visitors to visit the store and make a purchase within a set period of time.
Also, make sure to include a link to the shopping event page so that visitors can sign up for the newsletter or mailing list if they haven't already done so. This will help you build an audience for future sales events and campaigns, as well as gain their contact information for your email marketing campaigns. Make sure that this link is prominent in order to encourage people who aren't familiar with pop-ups yet!
Don't forget about calls-to-action (CTAs), which should be included at every point where there is user interaction with content (including CTAs within video ads). These CTAs should ask users what action they'd like taken next—whether it's getting more information about products or signing up for an email list—so that you can keep them engaged throughout the process of making purchases online during sales periods!
With a bit of planning, you can create an online event that turns into a big sales boost for your business. Remember to focus on creating urgency and limited-time exclusivity, which will drive people to act now instead of procrastinating until later. You’ll also want to use social media sites like Facebook, Twitter or LinkedIn as much as possible during this time since they have huge audiences with whom you might be able to reach out directly from these networks.
Also, keep in mind to make it interactive. One of the best ways to engage your audience during an online sales event is to make it interactive. This can be done in a few ways, such as offering live chat features, allowing attendees to ask questions, and providing polls and surveys.
Finally, remember that the more people who sign up for your newsletter or mailing list before or during your event means more potential customers down the road. And follow up with them after the event. Once your online sales event is over, don't forget to follow up with your attendees. This is a great opportunity to thank them for coming and offer them additional incentives to purchase from you in the future.
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